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Etisalat Nigeria changes its name to 9Mobile

Posted: 14 July, 2017 at 12:52 pm
Etisalat Nigeria changes its name to 9Mobile
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Nigeria telecom company, Etisalat Nigeria has announced a change of it's name to 9Mobile.

This comes barely weeks after they were handed an ultimatum by Etisalat in UAE to stop using the brand name in Nigerian, and this resulted the embattled telecommunications firm to changed its name to 9Mobile.

Etisalat Nigeria is yet to issue a formal statement to that effect, there are speculations that the new name, 9Mobile, was adopted yesterday after two hours of board meeting in Lagos.

The new brand, 9Mobile is expected to drop the domain name, www. etisalat. com.ng, while further restructuring of the brand continues.

The telecommunication company trading as Etisalat Nigeria, Emerging Markets Telecommunication Services Ltd. (EMTS) has informed its customers and workers that a proposed change of brand name would not affect its operations.

This was made known while the Director of Public Affairs at NCC, Tony Ojobo, spoke to The Guardian. He said the commission has not been officially briefed of the development, “I am not privy to any letter to that effect.”

Ojobo said:

“ Etisalat Nigeria might have adopted the name as an internal decision going by the three weeks ultimatum given to them from Abu Dhabi.

Brand change involves a lot of processes. They will need new logo, colour and even called the subscribers to forum to announce properly, after they might have informed the regulator. That a new name came on board does not mean they have stopped trading with the Etisalat Nigeria brand because of the several processes involve in branding.”

Also, the President of the National Association of Telecommunications Subscribers of Nigeria (NATCOMs), Chief Deolu Ogunbanjo, welcomed the development.

Already, the interim Chief Executive Officer (CEO) of Etisalat Nigeria, Boye Olusanya, had said that the firm has started works to raise fresh capital to bolster its operations in the country.

The CEO said that the company was focused on making profits.

“Our mandate is to make sure the business runs as profitably as it can. What is most important now is to ensure that the business runs and meets its obligations.”

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